Frames Direct Review

Frames Direct Review

Frames Direct is a large, all-encompassing eyewear retailer that has been operating online since 1996. They are an American company that has their corporate headquarters located in Austin, Texas. If you need to contact them, they offer fairly traditional business hours from 8:00 am to 7:00 pm Monday through Friday. Frames Direct can be reached via telephone, fax, email, or by live chat directly on their website. All of this contact info is available via their “contact us” page on their website. Frames Direct is a large retailer that deals in more than just contact lenses. In addition to contact lenses, you can purchase designer glasses and sunglasses and also prescription based eyewear. In terms of contact lenses, they offer most of the most popular brands consumers look for. For more information on how Contacts America compares to other online retailers, check out our selection of retailer reviews.


Frames Direct offers a large range of contact lens product focusing mostly on the most popular brands. In addition, they also offer many of the more focused ailment related lenses such as Toric, Astigmatism, Multifocal, Toric, and Presbyopia. If you’re looking for more exotic lenses such as multi-colored or altered pupils, Frames Direct has a fairly decent selection of these brands as well. Once you’ve decided what you want, making a purchase on their website is very straight forward and requires only the details of your prescription and also a major credit card.

Shipping Time and Costs

For orders inside the USA, Frames Direct offers several different shipping options. For contact lenses, you can get your shipment via US postal ground service for $8.95. This service will take 6-11 business days depending on your locations and processing times. If you’re in a rush, they also offer a $14.95, and $19.95 express options which will deliver to your home within 3-5 business days at the fastest. Simply choose the option that’s best for you at checkout.

Volume Discounts - Volume Discounts

Acuvue Advance - $3.84 Volume Discount (Requires 8 Box Purchase)
Acuvue Advance For Astigmatism - $20.00 Volume Discount (Requires 4 Box Purchase)
Acuvue Oasys - $32.00 Volume Discount (Requires 8 Box Purchase)
Biomedics 55 Contact Lenses - $15.60 Volume Discount (Requires 8 Box Purchase)
1-Day Acuvue TruEye (30-Pack) - $27.48 Volume Discount (Requires 12 Box Purchase)
Acuvue 2 Colours Opaques - $19.76 Volume Discount (Requires 8 Box Purchase)
Acuvue 2 Colours Enchancers - $23.68 Volume Discount (Requires 8 Box Purchase)
Biomedics 38 - Ultraflex 38 - $15.60 Volume Discount (Requires 8 Box Purchase)


If you did not get the item you initially ordered, you can return it within 30 days for a refund or exchange. Frames Direct will charge you a 20% restocking fee on all contact lens returns and will only accept returns that have been unopened and have no external markings anywhere on the boxes. To initiate a return, you will need to visit the Frames Direct website and contact customer service to get the process started.

Handling Fees

Frames Direct does not charge any explicit handling fees on purchases. However, returns to them will result in a 20% restocking fee for all contact lens products.

Ease of Use

Overall, we found the Frames Direct website to be very easy to use. It was responsive and quick and both the browse based navigation and search option regularly returned relevant results based on our sample searches. We did find the product pages for contact lenses, however, to be a bit confusing. Frames Direct will show you the total price based on the actual price per box, but in giant text it shows you an alternate text displaying the price you can get for volume purchases. This took some of our testers a few minutes to really work out the details of which price they would actually be charged. One nice thing, in this regard, was that the price automatically changed when selecting the appropriate number of boxes from the quantity selector. The checkout process was straight forward, even though it did force you to list the prescription send in method before you can even see what it would cost with shipping to get your delivery. All in all, though, Frames Direct has a nice website, and we think most users will have very little trouble navigating and purchasing contact lenses.


In summation, Frames Direct has a quality website that’s focused on much more than just contact lenses. Contact lenses are clearly not their main focus, so often it is not immediately obvious where to go to navigate to the contacts area of the site. They do offer a wide selection of contacts though, and with no handling fee, it’s actually affordable compared to many of the other retailers. Frames Direct is an worthwhile option for any eyewear shopper, and we think you’ll have very little difficulty finding and making a purchase via their website.

Tags: frames direct, merchants, retailer, review

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